When’s the last time you said “No” to something?
- not “no” because it’s not really a good opportunity;
- not “no” because you don’t have the budget or manpower to say “yes”;
- not “no” because you really don’t have the authority to say “yes.”
I’m talking about saying “No” to something that is objectively a good opportunity, for which you have all the resources and authority you need to seize it … but say “No” anyway because it doesn’t align with your priorities, your strategy, your values, etc.
Saying “No” in this way means saying “Yes” to questions like —
- “You want me to walk away from this deal and the revenue that comes with it?” — Yes.
- “You are declining this job offer for more money?” — Yes.
- “You want me to tell the customer to take his business elsewhere because we simply won’t yield on this simple request?” — Yes.
Try it sometime. Say “No.” Say it clearly — not couched behind logistical excuses of why it can’t be done. Own the “No” as an expression of what you’re actually aiming at.
Just do it. Just say “No.”