Scarcity creates value, and judging from the news each day, the value of Integrity continues to rise. Although trust is a fundamental element in humanity’s interpersonal and social evolution, the concept of trust is under assault seemingly wherever one looks:
- What once was considered wholesome is now known to have been perverse;
- Violations of trust once thought to be hidden have now been thrust into the harsh light of the internet;
- What started as “I did not email any classified material to anyone on my email. There is no classified material.” is now about information that was “born classified.”
- What once appeared to be a public voice for fidelity and family values now appears to have been the complete opposite;
- What was once black may now actually be white.
And this is just from one’s days news.
Now, more than ever, leading with integrity isn’t just the right thing to do — it’s a valuable way to lead. In an increasingly chaotic, confusing, and changing world, finding things we can rely on as North Star-constants is more needed, not less. Leaders with integrity have an immediate advantage because of the accelerating nature of trust itself: when trust is certain, people and organizations are free to move so much faster than those anchors by doubts, fears, and self-preservation efforts.
Set yourself apart. Be whole. Resist the temptation to compartmentalize and rationalize behaviors inconsistent with what you want the world and your organization to see. In a world full of liars and double-lives, there’s never been a better time to double down on Honesty and Transparency. Make Integrity your organizational nest egg.