The Focusing Power of “No”

Lance Discipline, Excellence Comments

I just love this. We also established very clearly from the start that we’d never allow a customer to pay us more than that top-tier price. Not even for a customized version of Basecamp for a massive enterprise company that’s offering to throw $100,000 our way. We would never waver from our mantra: If you’re a big company with special …

It’s So Simple

Lance Simplicity Comments

“Simple” is valuable because it is rare; “simple” is rare because it is so hard. “Simple” is often confused with “easy,” which means running the risk of being judged as wanting to avoid doing the “hard” things. “Simple” communication means running the risk of being judged as lacking a sufficiently intellectual vocabulary. Using clear, “simple” language that aims for understanding instead of …